Liia is a digitally-native consulting agency with offices in Auckland.

Liia is a digitally-native consulting agency with offices in Auckland.

Operating on four guiding principles.


Service before self-interest

We believe the organisation exists as much to provide meaningful work to the person as the person exists to perform work for the organisation.


We affirm others by listening first

Our team strives to operate with emotional intelligence. Our greatest gift is listening authentically.


We inspire trust by being trustworthy

With a focus on the well-being of others, we do what we say we will do, with honesty and openness.


We strive to nourish and help make others whole

We fervently believe in the unique potential for each person to have a positive impact on the world.

Our goal is to empower our clients to make better decisions and have greater control over how they run their business.

Liia prides itself in helping companies devise and implement strategies to achieve Revenue Growth whilst navigating the impact of Covid-19 on their business operations. Our inalienable responsibility, duty and obligation to our clients extends beyond a purely monetary focus. It is in our DNA to act as the guardians and curators of organisational resources and values, and we place the long-term interest of our client's organisation and its stakeholders first.  Our goal is to empower our clients to make decisions and have greater control over how they run their business.

We build relationships based on trust.

Liia helped us systematise the growth and expansion of the business.

Tommy Morgan

The Picture Hanging Guy


Working closely with Liia has made it possible for us to optimise our operations, making our manufacturing and overall business to run much more smoothly!

Bea Ghanadzadeh

Raw Kind


Liia helped us gain a better understanding of media platforms. They've provided a more professional approach which is assisting our business in growing.

Sam O'Brien

All Drill


Liia has placed the company on an accelerated development path and I am looking forward to continuing this journey with Liia.

Dr. Logan Wait

Know Your Food


The team behind Liia.

Dehardt van der Merwe

Founder and Lead Consultant

Gerhardt van der Merwe

Senior Consultant

Madelaine van der Merwe

Senior Sales Consultant

Heino Hunter

Senior Developer

Robert Reed

Junior Developer

Mathew Waters

Junior Consultant

Quinn Cooper

Junior Consultant

Felecia Fel

Visual Designer

Kate Balderstone

Experience Designer

Alex Djain

Copy Writer

Bea Ghanadzadeh

Account Manager

Jacobus Engelbrecht

Creative Specialist

We're integrated to help you create meaningful experiences.

Providing a variety of needle-moving options.


Part cash, part sweat. For select start-up companies who fit the Liia profile.

Strategy & Planning

Creative solutions that have helped our clients develop and execute winning strategies.


C-level expertise on demand. Ideal if your business is needing to grow or change.

Governance & Finance

Professional governance services. Board benchmarking and effectiveness assessments.